Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Wednesday, November 02, 2011

Building Effective Community Partnerships for Science After School Part II: Finding STEM Resources in Your Community

This is the second part in a two-part series on Building Effective Community Partnerships for Science After School, a workshop we recently hosted at the Up Your Game conference. Read Part I on Including Science Volunteers in Afterschool Programs for more information.

In the second half of our workshop on partnerships for afterschool science, our panel of speakers focused on finding and using community resources. Our first speaker, Leslie Lowes, is an informal education specialist at NASA's Jet Propulsion Laboratory (JPL). NASA has a great many resources available for supporting informal science education (as well as lots of resources for in-school learning), and Leslie helped us navigate where to find them.

NASA has a number of education centers around the country--if you live nearby, contact your center to find out about the availability of public tours. The education centers may also have a representative available from NASA's Speakers Bureau (a great way to find scientists with public communication skills!) or a chapter of the Solar System Ambassadors program, a national program of volunteers that specialize in JPL's work.

NASA also offers customizable curriculum just for out-of-school learning. For elementary school students, the Out of School to Outer Space program offers 15 hours of NASA/solar system science and engineering activities, including teacher training and ongoing support. This program is designed to get 4th and 5th graders "thinking like a scientist." The Space School Musical program, featuring downloadable videos, songs, and a guide to putting on a space-themed musical production, gets kids excited about STEM through song and dance.

For middle school students, NASA focuses on developing science skills through programs like the Summer of Innovation. Programs for high school students are geared toward research and preparation for STEM careers through internships and innovation challenges, like the Real World In World engineering challenge.

Not everyone is close to a NASA center, but many people have a museum or science center in their community. Katie Levedahl, Director of Out-of-School Programs for the California Academy of Sciences joined the panel to talk about how to partner with science centers and museums to bring STEM content to afterschool environments. Katie highlighted the Careers in Science (CiS) program, a multi-year internship program for high school students. CiS interns, along with an Academy scientist, bring science activities to afterschool programs in their communities. Because the interns often come from the communities they visit, they become role models for the afterschool program students. Because museum workers are science content experts, they can be great sources of high-quality STEM activities. Katie talked about other ways that afterschool programs can partner with science museums, including:
  • Using the museum as a field trip site
  • Connecting with older youth programs (like CiS) to find science mentors for afterschool youth
  • Obtaining curriculum and activities from museums, or bringing museum scientist-educators into your program to facilitate activities
For the last presentation, I spoke about the many different resources available through the Coalition for Science After School. In particular, I highlighted our members and the National After School Science Directory as being great places to find local partnerships or connect with programs outside of your immediate area. I also highlighted our Facebook, LinkedIn, and Twitter pages as being great places to connect with resources, funding streams, events, professional development opportunities, research, and more. These tools are free and easily customizable to your needs.

For the final half hour of the workshop, we engaged in networking and a white-board brainstorming session to identify what individual programs actually need to facilitate STEM partnerships. We ended with a productive conversation on goals and next steps for the workshop participants.

For more information about the workshop--as well a starter kit for getting STEM in your afterschool program--visit Gabrielle Lyon's post on the Project Exploration blog.

Many thanks again to our wonderful speakers and engaged participants, and a special thank you to the California AfterSchool Network and Time Warner Cable for helping to make this workshop a reality.

Monday, May 09, 2011

Social Media and Innovative Fundraising

Competition for grants and donations can be fierce, especially as traditional streams of funding dwindle or disappear due to budget cuts. One innovative way to appeal capitalize on new fundraising techniques is through new media and social networking. Here are a few different ways that afterschool programs and nonprofits can tap into new donor networks and gain community support.
  • Donors Choose, which allows small and/or non-traditional donors to support individual classroom projects. Educators post what they need to support their classroom or individual project, from art supplies to technology to innovative curriculum to support high-quality student learning. Donors can search for projects in their geographical area, subject (including math & science!), highest need, and several other criteria. Choose to donate as little as $10--or fund the entire project! This is a great way for potential donors who want to have an impact on students' lives, but who may not have the time to volunteer or the funds to make a major gift. The direct connection between the classroom and the donor shows that the funds are being put to a specific use. 
  • Chase Community Giving, a project that uses existing social networks to support organizations through social media user engagement. Facebook users vote for charities--including youth development and education organizations--to receive grants from Chase, whose total donations exceed $2.5 million. Voters can share their votes on Facebook or tweet links to vote for charities that they favor. The second round of this year's voting is set to begin May 19th--check it out and see if participating next year is right for you!
  • The Refresh Everything program from Pepsi, which encourages innovative and/or new projects to make their case and build a network of support. Each month, Pepsi gives away grants to programs and projects that support new ideas in arts & music, education, or communities. They also post a new "Pepsi Challenge" each month, from a fundraising rock concert to honoring soldiers in your hometown. Users can vote for multiple projects per day, and the Pepsi Refresh website offers a guide for promoting projects via social networking, traditional media, and other creative strategies.
How have you used unconventional fundraising techniques to make a different in your community?